PD Session: How Humour Can Take Flight in Building Community Trust
Time:
12:00 pm - 12:00 pm
Location: Virtual
When 20 ostriches flew the coop in Taber, Alberta, the Town could have played it safe and stuck to a boilerplate response. Instead, we spread our wings, cracked a few bird puns, and hatched a campaign that ruffled feathers in the best way. The result? An egg-ceptional, award-winning communications moment that turned a potential flap into a feather in our cap.
This presentation will take you under our wing to explore how embracing the absurd can help your communications strategy truly take flight.
About the Facilitator
Meghan Brennan is the Communications Manager for the Town of Taber, AB, where she’s spent a decade improving how the municipality connects with its residents. Known for her creative strategies and efforts to humanize—and “humour-ize”—municipal government, she’s earned over two dozen international awards for making local government communications clearer and more engaging.
When she’s not making corny jokes in Taber, she also serves as an Information Officer with the South Zone All Hazards Incident Management Team, supporting communication efforts during major emergencies like the Buck Creek Wildfire in Drayton Valley and the Jasper Wildfire Complex.
Interested in Attending?
Our monthly professional development series is for CAMC Members only—so why not join?! If you currently work in communications (by title or by function) for a municipality in Canada, we'd love to have you! Head over to our CAMC membership page to sign up for this and future PD sessions, and for access to the videos from many of our previous sessions!